Concept in marketing that tell you how customers naturally describe their problem and what they want
Buying language has for parts
- Current pain
- Emotional Frustration
- Failed attempts
- Desired outcome
How to find Buying language
- Looks for places where people speak or share there information honestly - can be DM , YT , Reddit , Communities and how they describe it .
It is also interchangeably used as
- Voice of customer
- Customer Language
How to use
- Start collecting and documenting customer language instead of writing founder copy
- use customer wording instead of business jargon
- Learn objection instead of Guessing
- Build headings from rather than inventing